TÜAD'ın öncülüğü ile başlatılan, 2 Mayıs Dünya Araştırma ve İçgörü Günü bu yıl ilk kez kutlandı. TÜAD'ın da üyelerine birer poster hediye ettiği günde, dünyanın farklı yerlerinden bir çok araştırmacı #2MayWorldResearchandInsightDay" hashtag'ine yazarak araştırmacılara ilişkin farkındalığın oluşmasına destek verdiler.
Esomar Başkanı Niels Schillewaert'ın 2 Mayıs Dünya Araştırma ve İçgörü Gününe Dair Notu;
"Traditional researchers are poor marketers of their own “product”. We take things for granted and need to develop a bigger sense of pride about the industry we work in and the work we do every day. Our industry is sizable and attractive if you think that it is on par with the recorded music and online gaming industry. Yet we are perceived as old-fashioned and boring. Many do not want to be a researcher but do not mind being a data geek or work in data science. While the latter is simply a rebranding of how to use the information to improve and understand the marketing process – aka market research –, is not it? Our brand identity of „antiquated librarians“ is simply wrong and it is our joint responsibility to change it to that of a global insights community. That is why I strongly support and applaud the initiative of the „World Research & Insights Day“. Many thanks to the Turkish Association and industry for leading this initiative. I hope many countries will join!“
