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RESEARCH DATA USAGE IN COMPARATIVE ADVERTISEMENTS
According to the amendment made in 2017 on the "Commercial and Unfair Business Practices Regulations” about the validity and accuracy of the data given in the comparative advertisements, the advertisers are obliged to prove their claim in the advertisements with scientific data. Regarding this regulation Turkish Researchers’ Association has prepared the guidance and explained how the research data used in the advertisements. You can review the document by downloading it.

PDF Document
Turkish Researchers’ Association
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