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President of ESOMAR Joaquim Bretcha’s 2 May Message
02/05/2019
President of ESOMAR Joaquim Bretcha’s 2 May Message
Imagine a world without data?
 
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If you haven’t heard of it, ‘peak oil’ is a theoretical point in time when we hit the maximum extraction of petroleum from our planet, after which it is expected to enter terminal decline. The most recent prediction for ‘peak oil’ puts it during the 2020s. So, what happens then? Well, predictions vary, but in an unprepared world it could mean an end to air travel and a huge decline in public transport which could lead to suburbs becoming slums, and broader significant economic hardships across the globe. OPEC (Organisation of Petroleum Exporting Countries) was an associat...
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