Part of Ipsos Group, one of the leading research companies in the world, Ipsos is a global market research company offering consultancy and modelling services in advertisement, customer and employee satisfaction, marketing, media, public opinion surveys and anticipation of the future. With its up to 500 employees and its market-share, Ipsos is the biggest research company in Turkey.
Employing the largest number of researchers in Turkey after Turkish Statistical Institute, Ipsos offers high quality solutions with its experienced researchers and its leading research techniques for their customers to improve their business throughout the whole period from the very first creative step to the other phases of brand / service / product development. Ipsos is working as partner with its customers from various different areas of business such as FMCG, retailing, durable consumer goods, healthcare, technology, finance, automotive, media, tourism and more.
Owner of ISO9001:2015, ISO20252 and Trustworthy Research Certificate (GAB), Ipsos operates under these quality standards.
Ipsos Group is loyal to social responsibility and sustainability principles. Being a member of the UN Global Compact, Ipsos actively supports its 10 principles. Ipsos also operates with the principle of minimising its environmental impact and carbon footprint and reports globally to CDP (Carbon Disclosure Project) which is an independent authority in this field.
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At Ipsos, we start with people because brand growth comes from more people buying your brand, more often because the brand is more easily accessible. How people make decisions is complex and nuanced; it is not simply about responding automatically or deliberatively. Consumers are adaptive in the way they think and decide based on what is going on around and within them. Ipsos offers so much more than just brand tracking—an all-encompassing, highly intelligible brand health ecosystem that is grounded in the dynamic context of people’s realities. We provide a true understanding of which aspects of brand experience, image, and relationship matter to people when they make purchase decisions and provide guidance on setting the right course for activation across all brand channels and touchpoints.
Consumer Panels enable marketing consumers and sales to store, monitor and configure. It provided data, analysis, and actionable insight to drive market sales and payouts. Ipsos has 20 years of experience in consumer panel applications spanning nine markets around the world. Our tracker that tracks multiple categories of purchases and downloads through a representative consumer survey. Consumer Panels provide a comprehensive view across all demographics and retail categories. We offer end-user and flexible solutions focused on quality in all our processes, including default, web-based control panels and historical insights. We are constantly improving our smart solutions to reflect new market realities and customer feedback on our device capabilities.
Ipsos offers a unique measure of attention based on real-life exposure to ads as well as observed brand effect metrics with sales validated KPIs combining conscious and non-conscious consumer responses. We provide the world's leading measure of attention, employing behavioral science principles of cognitive load. Our platform enables flexible and agile testing of multiple or single assets in a menu-based approach, from basic to advanced. We combine art, science, and knowledge to help brands achieve their business goals throughout the entire creative development and perfecting process, with a team of experts who have pre-released more than 800 ideas, scripts, or commercials over the past 10 years.
Consumer panels enable our clients to measure, track, and improve their marketing and sales effectiveness. We provide data, analytics, and actionable insights to increase market sales and shares. Ipsos has 20 years of consumer panel experience and has expanded to nine markets globally. We continuously monitor purchase and consumption information across many categories through a representative sample of consumers. Consumer panels provide a comprehensive view of consumer behavior across all demographics and retailers. We deliver customized and flexible solutions, focusing on quality and using the latest technology throughout all our processes, including client web-based dashboards and insights beyond data. We are constantly improving our intelligent solutions are constantly evolving to reflect new market realities and client feedback via our consumer capabilities.
Customer Experience (CX) is the sum of every interaction a customer—whether consumer or B2B—has with an organization, including their overall brand experience. It’s about perceptions and experiences—past, present, and future intentions; emotional and functional—across every touchpoint and channel. Evidence has shown that companies that get CX right reap the financial rewards. CX is the new battleground and is top of every CEO's agenda, yet we know organizations still have much to do in the CX space, and it's difficult to get it right. We help our clients navigate these challenges to design and deliver customer experiences that lead to profitable growth. By retaining customers and recovering those at risk, growing share of spend, increasing advocacy, and driving up operational efficiency, we deliver a ‘Return on Customer Experience Investment (ROCXI)’.
Our aim is to provide meaningful information from complex data. With advanced statistical methods and modeling techniques, we derive meaningful and actionable insights from raw data. We are trying to shed light on strategic decision-making processes with marketing investment optimization, sales forecasting, segmentation, text mining and analysis, statistical tests and data interpretation, and much more.
Our dedicated business combines research and advisory to define the most relevant, impactful, and differentiated growth strategy. Each one of our engagements is built with a view towards activation and business impact. Leveraging the research capabilities and global reach of Ipsos, our multi-disciplinary team of experts work together to answer your complex business questions on customers, markets, brands, innovation and strategies for future success.
Our Public Policy Improvement teams design, develop and carry out customised research for clients in the government and public sector to help them make better, evidence-based decisions. Our expert teams in 38 countries have in-depth sector knowledge to assist decision-makers across the full range of public policy issues. We go beyond data delivery: we advise our clients on how they can best translate this understanding into efficient and effective policies, programs, communications strategies, and marketing initiatives.
Operating in over 50 countries, our sector experts answer business questions across the healthcare product lifecycle, from early stage asset development to post-launch monitoring and positioning. Our clients range from small biotech to big pharma to international non-profit healthcare organizations. We advocate a multi-stakeholder approach, integrating perspectives from healthcare professionals, payers and patients – and regularly combine external data sources with our primary research, bringing fresh perspectives and context to our work. Our 1000+ experts provide a consistent service to our global, regional and local clients in all key markets, uniting our local knowledge via global programs wherever relevant.
We provide the ideal balance of technical rigor with prescriptive guidance at the fast pace our clients need to achieve superiority at every stage of the product lifecycle. We do this using different data sources to support product development. As the world’s largest product testing adviser, we provide a suite of solutions grounded in “Real Insights from Real People” for sensory optimization, category appraisals, prototype screening, concept/product fit, competitive benchmarking, cost savings and product quality improvements. Product testing in today’s world needs to be agile and cost efficient while providing the required rigor for a proper and successful product innovation or renovation. Using unique, award-winning proprietary solutions, we have helped clients to create globally successful product testing protocols.
Communities enable brands to interact with consumers, patients or citizens in real time through collaborative environments. They help generate insights, drive innovation, and drive impact by reaching audiences eager to provide input that will make an impact. Our flexible, patented online platform provides integrated and multidimensional learning opportunities for studies ranging from basic consumer and category understanding to co-creation, stimulus optimization, pathway to purchase and more. We have a proven 'participation first' approach that is intrinsically motivated and trusted, creating a truly social and collaborative environment to drive consumer-led discoveries and insights. Integration is at the heart of our approach, both within Ipsos and in partnership with our clients' organizations. We are committed to addressing gaps between key markets, areas of expertise and methodologies to increase efficiency and create value in both local and multi-country interactions.
Ipsos has played a pioneering role in the development of software and retail technology whose 25 models have long been counting people. Our people count sensors can detect multiple customers entering a store and have the industry's highest standard with over 95% accuracy. Our people counting cameras, on the other hand, capture the potential customer values entering a store continuously and as they are used within a certain period. Retailers offer more opportunities to attract customers to their stores, increase store customers to pedestrian managers, influence consumer consumers and increase sales with the campaigns, rewards, and memorable experiences they offer. A measure of use of brand use, using your employees who plan window displays and when pedestrian maintenance is busy and quiet. So, you can identify the drivers of pedestrian births and make the necessary platform to improve overall retail store performance. In addition to keeping track of people entering through the door, it allows you to make the right decisions in line with retention strategies and orientations. By identifying everything from staff planning to trend analysis to retail occupancy levels, these instant insights point to what needs to be done in-store to drive conversions.
A recognized leader for 15 years, Synthesio supports consumer-centric decisions at scale by collecting, structuring, and analyzing billions of online conversations.
Recently named a “Leader” by Forrester in its 2021 AI-Enabled Consumer Intelligence (AICI) Platforms Wave and the top-rated hybrid vendor, Synthesio marries the speed of social with the rigor of Ipsos’ methodologies and analytical frameworks. With Synthesio, we help brands to:
Understand their ever-changing consumer by revealing the specific language patterns defining and driving the online conversation.
Benchmark and track the impact of online conversations against business goals and brand performance.
Innovate their product and marketing strategies by surfacing new, emerging needs.
Operations provides global access to respondents regardless of mode of data collection with the highest levels of quality, security, speed and cost-efficiency to ensure Ipsos can achieve its goal of providing total understanding of society, markets and people.
Total Operations supports all phases of research design, execution and delivery, including research design consultancy, questionnaire programming, translation, sampling, field.
