Our Company
HABITUS RESEARCH was founded by Social Anthropologist Dr. Aybil Göker and Creative Strategist Alper Göker. In contrast to the conventional types of market research generally employed in the world of marketing and advertisement, HABITUS provides a deeper, richer understanding and analysis of target groups’ worlds of meaning.

We do this by applying ethnographic research methods to obtain the real insights “closest to the reality”, interpret it and then suggest creative strategic proposals to help and benefit our clients to reach their targets.
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ETHNOSHOPPING model approaches shopping with a holistic perspective. What we do IS NOT “consumer culture”. We collect stories and narratives on shopping. We analyze the cultural dimensions of shopping. And we finally turn the ethnographic data into the solutions you need.
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