CONNECTING THE DOTS…
Our valuable members,
Research is an important professional discipline which reveals the efficiency of added value and utilization of resources that public sector provides to society and private sector provides to the consumers.
Despite the economic fluctuation happening globally and the political ambiguity, world research industry continues to grow. At the same time, boundaries are becoming ambiguous and the industry is evolving to the definition of research in the future.
The change process in our industry,triggered by the need of smarter and faster solutions to business issues,continues with bringing in new scientific ideas, technologies to accumulated experience and knowledge.
The main goal of TÜAD Board of Directors is to lead this change by raising the value of our industry and our profession.
Our industry is the 21st
biggest research industry
in the world and 46th
regarding amount of research
investments. Our primary focus is to enable our industry to achieve the following objectives;
- to strengthen the perception of research as a high standard professional discipline
- to increase the investments allocated to traditional research as well as to new generation solutions
- to be the research hub of the region with our professional capability
- to strengthen TUAD’s position as a reference point among organisations in public and private sectors
As the TUAD Board of Directors, we believe that we will carry this change to success with our colleagues, business partners, public institutions and other stakeholders.
Chairman, TUAD Board of Directors
1Global Market Research Report 2014, Esomar
2 Global Prices Study 2014, Esomar